“What is a
hashtag?” has become easily the most common question I hear from people after
mentioning that I am a Twitter user. It seems shocking to me how many people
still have no clue about what Twitter is
considering how many people are tweeting daily- even hourly. But I have yet to
come up with a sufficient answer for them that doesn’t leave the same puzzled
looks on their faces.
It seems like Twitter has been around forever by now,
especially since I feel like I was so late to the party. I too am still
figuring everything out on the social network that people proclaim to be
simple. When I really think about it, it’s pretty new. And it’s only incredibly
recently that it has become the massive interactive platform for television programming
that it is. As an avid TV consumer, this is something I’ve been noticing more
and more since the beginning of the summer. All of a sudden I’m seeing Twitter
all over TV and it seems that “hashtags” are changing the way we watch TV.
It took me years to convince people that I’m an active TV
watcher (as opposed to a couch potato). Now, passive watching is a thing of the
past, as TV shows try to compel viewers to join the conversation about their
favorite television shows both while they are watching and in the weeks and
months between new episodes.
The most prominent use of hashtags has become the little
hashtags that appear on the screens during television programs and events. If
you’ve recently watched a show on the USA Network, for example, you will
probably have noticed the pop-ups in the lower thirds asking you what you think
of what is happening in real time and supplying you with a hashtag to talk to
other viewers about it. I think
this is a brilliant way of not only engaging viewers, but getting them to watch
the shows in real-time, which means they are also watching commercials rather
than just skipping through their recordings.
Hashtags have also been used to promote new tv shows, which
is especially important this time of year during all of the new fall premieres.
I commute into the city several times a week and there are very few promotional
television posters in the subway stations that do not feature a hashtag. This
summer’s The Glee Project had the hashtag #believe on every billboard,
bus and television spot, but they started using #gleeproject when they realized
it was a far more popular tag. The new season of ABC’s Happy Endings features
a hashtag in its commercials as well. All of this to promote going online and
participating in your tv watching experience.
The last noticeable hashtag presence has been on late night
and news programs. Jimmy Fallon has famously begun his #latenight hashtags
segment, where he prompts readers to tweet about something and then reads some
of the funnier tweets on the air. News programs have started using tags to
gauge viewers’ opinions and formulate makeshift polls.
With the introduction of google + to the social networking
scene, many bloggers and experts have been saying that a simple, singularly focused
application like Twitter will soon become a thing of the past (just google ‘Twitter
is too simple…). But it seems to me that people are only now gaining a
knowledge of all of the things they can use Twitter for, and it will still be
around for quite some time.